Open programmatic monetization for Android
ApexAd SDK
The Android edge for intelligent advertising.
Render every major mobile format, protect the auction hot path, and connect advertisers and publishers to accountable AI-assisted creative, campaign and supply operations.
implementation("net.apexsdk:apex-sdk-core:0.1.0")
Central release candidate Signed coordinates activate after the first Maven Central publication.
Workflow running
Step 1 of 4
Creative Generator
Preparing creative drafts
OpenRTB 2.6
VAST 4
MRAID 3
IAB Native 1.2
TCF + GPP
API 21+
Zero third-party runtime dependencies
The complete system
One path from intent to impression.
The SDK is the on-device edge of a wider advertising system. Supply, demand and AI-assisted operations come together around the publisher and advertiser experience.
01 · On-device edge
The request starts in the app.
A modular Java SDK builds privacy-aware OpenRTB requests, renders standard and emerging formats, measures attention signals and owns every ad lifecycle.
- Independent format modules
- Publisher-owned rendering
- Deterministic lifecycle state
02 · Auction core
Every opportunity becomes a disciplined auction.
The Go ad server applies privacy and quality gates, fans out to demand in parallel, respects the publisher timeout and records attributable outcomes.
- OpenRTB-compatible demand
- Bid cache and house fallback
- Signed event tracking
REQUESTprivacyqualitytmax
HousePrebidApex Demand
WINNERcreative + signed trackers
03 · Commercial control plane
Campaigns, creative and policy meet supply.
The private Apex demand platform connects self-serve campaign setup, creative production, policy review, budgets and bidder eligibility.
- Creative generation agent
- Creative review assistance
- Human-approved campaign actions
04 · Performance insight
Understand what happens next.
Explore campaign and delivery outcomes to inform your next investigation. Advanced optimization capabilities are evaluated separately.
- Attention and outcome signals
- Campaign comparisons
- Ongoing investigation
- 01Observe
- 02Compare
- 03Understand
- 04Discuss
- 05Improve
Agentic operations
Less friction from brief to campaign.
Explore AI assistance for creative production, review and campaign preparation. Help your team spend less time on repetitive work and more time on the decisions that matter.
Illustrative product journey
Creative operations floor
Draft creatives prepared
PACEONEEveryday miles.
Better feel.
Better feel.
01
Creative Generator
Turn a brief into creative possibilities.
Prepare draft creatives for display, native, interstitial and video placements, then explore alternatives with your team.
- Starts with
- URL, assets, offer, audience
- Produces
- Creative drafts
- Experience
- Advertiser workspace
Four AI capabilities
for advertising operations
Creative GenerationCreative ReviewCampaign CopilotPublisher Copilot
Two operating copilots
One for demand. One for supply.
Help advertisers investigate campaign performance and publishers solve integration issues, with support for the people responsible for each decision.
Why is delivery constrained?
Campaign assistance
Creative coverage is limiting eligible auctions.
Compare the campaign's creative availability and delivery performance to identify useful next steps for your team.
Campaign stateReview coverageBid activity
Proposed actionReview creative readiness
Advertiser approval required
Placement planningIntegration checksDelivery healthRuntime diagnosis
Campaign CopilotHelps teams understand campaigns and evaluate next steps.
SSP CopilotHelps publishers integrate and access specialist support.
Admin authorityPeople remain responsible for policy and consequential decisions.
One SDK, every mobile surface
Familiar formats. New intent-aware experiences.
Choose only the modules your application needs. Core request, consent, tracking and lifecycle behavior remains shared.
Emerging surface
Conversational sponsored suggestions
A disclosed, compact sponsored unit designed to sit between assistant messages without becoming part of the answer.
Explore conversational adsIntent to action
Native ads that complete a useful action
Wallet offers add a measurable outcome while preserving the ordinary Native click as a graceful fallback.
Explore Wallet actions
Built for the hot path
Small integration surface. Serious operating discipline.
A dependency-light core owns request construction, privacy propagation and lifecycle state. Format modules add only the capability the host application chooses.
API 21+Core Android compatibility
12 modulesIndependently consumable
Apache 2.0Open-source license
Java 17Build toolchain
// Install only what this app renders
dependencies {
implementation("net.apexsdk:apex-sdk-core:0.1.0")
implementation("net.apexsdk:apex-sdk-native:0.1.0")
implementation("net.apexsdk:apex-sdk-video:0.1.0")
}
// Initialize once. Each ad owns its lifecycle.
ApexSdk.initialize(
context = applicationContext,
appId = "publisher-app-id"
)Privacy and supply trust
Signals are evidence, not permission.
01
Consent travels with the requestTCF and GPP values propagate from the host application's CMP.
02
Conversation text stays outAssistant surfaces use structured taxonomy, not raw user messages.
03
Capability veto stays on deviceThe wire advertises only actions the installed SDK modules can execute.
04
Read the trust model
External claims remain explicitCertification and live-service claims activate only when evidence exists.
Apex Platform
SDK delivery is the edge. The platform closes the loop.
See how the Android SDK, auction server, demand controls and agentic workflows operate as one production-shaped advertising system.